Home | History of Ayurveda | Ayurveda Today | Ayurvedic Massage | My Services | Schedule/Pricing | FAQ | Contact Us
Ayurveda Today
In the modern world, Ayurveda is increasingly popular because it speaks to those elementary concepts of:
Ayurveda forms an integral part of the daily routine of hundreds of millions of people worldwide. Its principles are utilized not only to treat people who are ill but also to prepare a balanced meal, in fact the kitchen is in itself a wonderful pharmacy and helps to construct a harmonious environment.
The Indian ‘science of life’ Ayurveda is what scotch is to Scotland or champagne is to France. Yet it hit a trough in the ’80s and only started regaining popularity in the mid-’90s, when lifestyle-related health problems forced people to seek succour in traditional medicine.
Today like yoga/massage, ayurveda is a hit in the West—part of the $120 billion (Rs 4,80,000 crore) global herbal industry. Ayurveda is now sold as a lifestyle option— by home-grown companies looking to develop spa products or multinationals like L’Oreal, which are now scouting for an Indian ayurveda brand.
Having realised that ayurveda needs to be made more contemporary, Indian companies are working on their branding and packaging— capsules instead of syrups, pills instead of pastes—as they try and integrate their products into the everyday lives of consumers.
Why Ayurveda?
The aim of Ayurveda is to protect the health of a healthy person. To achieve this it takes care of the health in the following manner : -
In those days, ayurveda was the world wide medical science followed and other medical sciences got inspired from it.
- Contact with nature
- Holistic
- Part we are what we eat.
Ayurveda forms an integral part of the daily routine of hundreds of millions of people worldwide. Its principles are utilized not only to treat people who are ill but also to prepare a balanced meal, in fact the kitchen is in itself a wonderful pharmacy and helps to construct a harmonious environment.The Indian ‘science of life’ Ayurveda is what scotch is to Scotland or champagne is to France. Yet it hit a trough in the ’80s and only started regaining popularity in the mid-’90s, when lifestyle-related health problems forced people to seek succour in traditional medicine.
Today like yoga/massage, ayurveda is a hit in the West—part of the $120 billion (Rs 4,80,000 crore) global herbal industry. Ayurveda is now sold as a lifestyle option— by home-grown companies looking to develop spa products or multinationals like L’Oreal, which are now scouting for an Indian ayurveda brand.
Having realised that ayurveda needs to be made more contemporary, Indian companies are working on their branding and packaging— capsules instead of syrups, pills instead of pastes—as they try and integrate their products into the everyday lives of consumers.
Why Ayurveda?
The aim of Ayurveda is to protect the health of a healthy person. To achieve this it takes care of the health in the following manner : -
- To protect health during the day (Dincharya)
- To protect health during the night (Ratricharya)
- To ensure right living (Sadvritya)
- To live according to one’s characteristic (Trividhya Upstumbh )
In those days, ayurveda was the world wide medical science followed and other medical sciences got inspired from it.